A candid and indispensable primer on all aspects of advertising from the man  Time  has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy

• How to get a job in advertising

• How to choose an agency for your product

• The secrets behind advertising that works

• How to write successful copy—and get people to read it

• Eighteen miracles of research

• What advertising can do for charities

And much, much more.

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Judul Ogilvy On Advertising

Penulis: David Ogilvy

Bahasa: INGGRIS

Kulit Muka: Soft Cover

Tebal: 224 Halaman

Berat Buku: 615 gram

Penerbit: Vintage Books

Tahun: 1985

Harga Buku: Rp. HABIS

Kondisi: Cukup Bagus (Buku Bekas/ORIGINAL/Kondisi fisik sesuai foto)

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