Judul: Marketing in Venus
Penulis: Hermawan Kartajaya
Bahasa: INGGRIS
Kulit Muka:  Soft Cover
Tebal: xv + 292 Halaman
Berat Buku: 465 g
Penerbit: MarkPlus&Co
Tahun: 2006
Kondisi: Cukup Bagus (Buku BEKAS/Kondisi fisik sesuai foto)
Harga: Rp. 55.800,-HABIS

Sinopsis

This book contains points of Hermawan Kartajaya's thoughts that are summarized in The 18 Guiding Principles of Marketing in Venus, a model that will carry your brand and company down the successful route in Venus. The principles included in this modelis the essence of most advanced marketing concepts that was born in the last three years as a result rapid development in information and technology, especially the internet.

Illustrations of the advanced princples are:

• Product of services should be an experience
• Involve your customers in the business process
• Customer insight is the best tool to find out the customer's hidden needs
• View the market dynamically, use infinite segmentation
• Community is the best channel
• Empathy has a significant contribution in service

Welcome to Venus. Get above the competition with The 18 Guiding Principles of Marketing in Venus.