Judul: Sharia Marketing (Business Principles Based on Islamic Values)
Penulis: Hermawan Kartajaya, Muhammad Syakir Sula
Bahasa: INGGRIS
Kulit Muka: Soft Cover
Tebal: xxvi + 149 Halaman
Berat Buku: 190 g
Penerbit: MarkPlus&Co
Tahun: 2006
Kondisi: Bagus (BUKU BEKAS/Kondisi fisik sesuai foto)

Harga: (SOLD OUT)

Sinopsis

The marketing world is progressing from rational market towards an emotional market and even to the extend of spiritual market. In rational marke, customers buy products and services with rational thoughts (such as function and price), while in an emotional market, customers use their emotional thoughts (such as personal taste, prestige, self image). A customer in spiritual market starts to consider values (such as right or wrong, halal or haram). Perhaps this trend is what drives the rapid development of the sharia (Islamic based business) market.