Judul: The Mechanism of Mind
Penulis: Edward de Bono
Bahasa: INGGRIS
Kulit Muka: Soft Cover
Tebal: 288 Hal
Berat Buku: 180 g
Penerbit: Penguin Books
Tahun: 1973
Kondisi: Cukup (BUKU BEKAS/Kondisi fisik sesuai foto)

Harga: Rp. 30.000,- (SOLD OUT)

Sinopsis

KERTAS HALAMAN KECOKLATAN.

The human mind can be regarded as an insoluble mystery.....or as a fairly simple and fallible system which depends on the behaviour of its mechanical units.

In this fascinating and provocative book Edward de Bono builds up a picture of a special 'memory surface', which might resemble the brain in its selection, processing and rejection of information. With simple analogies he illustrates the mind's tendency to create and consolidate rigid patterns, to build myths, to polarise and divide, and then relates these mechanisms to the various modes of thinking - natural, logic, mathematical and lateral.

In conclusion Edward de Bono coins and defines a new word of one syllable, with the startling suggestion that its addition to the language could greatly widen the effectiveness of human thinking.

Now you can gain a clear picture of exactly how the brain works. Dr de Bono strips away all the mystery by constructing a nerve centre (brain) built from everyday materials and symbols you can easily understand. He demonstrates the technical functions of the brain using simple items like gelatin and children's blocks. This exceptional book even hows you how the human brain gives rise to our unique qualities such as humour and insight.


*****

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.